Did Rihanna Just Destroy Snapchat?

Snapchat, an app that allows instant communication through photos and videos on your mobile phone, may have been dealt a mortal blow by Rihanna. The company mocked her and the physically abusive incident she experienced from ex-boyfriend Chris Brown in 2009. Snapchat posted an ad for a mobile game asking users, “Would you rather slap Rihanna or punch Chris Brown?”

The company later tried to apologize but Rihanna wasn’t having it.

She said, ““SNAPCHAT I know you know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess? You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! Shame on you. Throw the whole app-oligy away.”

She then encouraged her fans to delete the app and many have. Shares of Snap, Inc (Snap.N) immediately went down 4.5%. Snapchat had recently lost over $1.5 Billion in market value after criticism from Kylie Jenner and Rihanna may have just inflicted a fatal blow.

Now trending on Twitter, #RihannaEndedSnapchat


More and more as women tell me their stories

I’ve come to believe that abuse is much more the norm than exception

Varying degrees

Different reactions

Lingering pain

I’ll strive to listen better

For many of these stories aren’t being told

One wondered if I now viewed her differently?

Another relived all the pain in the telling

Many try so hard to forget

I think I’ll listen better

Try to understand

Offer unconditional support

I’ll save my questions

She’ll tell what she desires

When she desires

If she desires

I’ll be grateful for any revelation

Knowing there was a cost

Hopefully wise enough to realize

It’s not about me

%d bloggers like this: